Iron Man 2, robert downey jr., and Burger King

I just saw a commercial for Burger King featuring a promotion for Iron Man. It seems like every popular movie uses Burger King as a platform for promotions. I was wondering how much it would cost the production company to get its movie on burger king commercials? This seems like a good form of advertisement, especially for movies leading into the summer. I'm not really excited for the new Iron Man to come out, I feel like the first one was more publicized. I just hope Robert Downey Jr. can give a good performance. The first Iron Man really resurrected his career. Now, it seems he is in a new movie every few months. He was just in Sherlock Holmes, which I thought was ok, though I found it hard to follow, and his accent was hard to understand. I do believe everyone deserves a second chance, and I'm glad he was able to get his career back with all the legal trouble he went through.