Going Retro Style!

After seeing the old pepsi labels come out recently, it made me wonder if this was a way to get more people to drink the product? I think for the most part it is, but i also think the company may just be celebrating its history on the drink market. I must say though, it is refreshing to see something different for a change to keep it fresh and interesting. What a label looks like on a drink does influence me on whether to purchase it or not, i have no idea why, but i'm guessing there is an attractiveness factor to the product. Whether "it's sexy" looking or not, influences me and im sure millions of other people who drink any kind of product. We see retro coming back in all forms these days. It is especially true in sports nowadays. Teams wear retro uniforms more often than ever before, as this is what i have observed over the last few years. From a marketing standpoint, i think retro anything is making a comeback because more revenue can be generated from it, thus more money to be made. In the end it all comes down to money with most things in life. Comments are welcome!